Whether you’re just starting your business or trying to revamp your business’s look and branding, you may have been thinking about uniforms for your staff. Uniforms are one aspect no business should take lightly since it will have a direct influence on how people see your business. If you want to design the best uniforms for your team, here are some essential tips you should follow.
Make sure your Company’s Brand is at the Forefront
When we’re talking about your brand, we’re talking about much more than your company’s logo. Branding goes far beyond that. For instance, coloring plays a central role most of the time in company culture. This is why you have to pick a color scheme that is consistent with your brand. Most brands have a dominant color as part of their brand. If your dominant color is red, then going for yellow uniforms wouldn’t be the best choice.
You also have to understand who your brand speaks to as well. You wouldn’t want to use the same type of uniforms for a hardware store that you would do for an office supplies retailer. If you’re running a sports apparel shop, it would be wise to go for something like custom Patagonia apparel embroidered with your own logo instead of plain slacks and polos, for instance.
Make Sure You Listen to Your Employees’ Recommendations
Sometimes, your employees can give you the best insight as to what they think would be a better choice for uniforms. Try to treat them like a little focus group. While at the end of the day, you’ll have the final say as to what they’re going to wear, it never hurts to ask for their recommendations on which types of fabrics or cuts they would feel the most comfortable in. In some cases, they could offer you input only an actual wearer could give and provide recommendations on how you can improve the current uniform.
Think about Functionality First and Foremost
Ultimately, the goal of a uniform is not only to look good but to be performant as well. This is why you’ll have to look at the practical aspect of the uniform designing process. Some jobs required tougher fabrics, like a warehouse worker or a car mechanic, while other jobs demand softer, lighter fabrics. Again, you could ask your employees for their opinion on the subject. For instance, your employees may have an issue with not have enough storage options on their uniforms or might feel that the current fabrics you’re using are either too loose or too fitted. You’ll then be able to make adjustments that will not only enhance your brand image but improve your employees’ performance as well.
Choosing the right uniform is not something you should be taking lightly. Your uniform is an essential part of your brand and is also essential to your employees’ performance. So, make sure you choose wisely when the time comes to design your next set of uniforms.